In 2015 Puma launched their new shoe, the Puma Ignite, in the big cities all over the world. Puma Benelux launched this shoe in the urban jungle of Rotterdam, The Netherlands. Puma organized a short running contest with ‘running bloggers’.

A running contest for girls through the heart of the city. Alpaca Media filmed and produced this video using techniques like a drone and cameramen on skateboards.

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